Four Ways Home Sellers Can Stand Out



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1. Know what homebuyers want.

 A recent National Association of Homebuilders survey reveals that homebuyers want their new homes to be energy-efficient: 94% want energy-star rated appliances in their new homes, and 91% want an energy-star rating for the whole home. Adding energy-efficient features to your home can be expensive, so make sure you can recoup your costs when you sell. If your home is already an energy saver, be sure potential buyers know

2. Know where to find buyers—so they can find you.

Remember when people shopped for homes by browsing newspaper listings? No? Neither do most homebuyers. Fewer than 9% said they used these resources frequently, according to National Association of Realtors studies. But 90% of homebuyers search for suitable homes online, and many use mobile devices to aid their search. You’ll need to access these marketing channels to reach the most potential buyers.

3. Price it right.

The importance of setting the right price on your home cannot be overstated. Your home may be perfect, but if you’ve priced it too high or too low, you’ll miss finding its perfect buyer. In an NAR survey, 61% of recent home sellers reported reducing their asking price at least once, delaying the sale of their home. Setting the right price will draw in the right buyers and get your home sold in less time. An experienced real estate agent can help you price your home right.

4. Get, and use, the advice of an experienced real estate agent. A real estate agent can actually help you with each of these tips—from helping you identify and play up the most desirable features of your home to pricing and marketing your home so that it attracts the most potential buyers. You’ll also benefit from your agent’s knowledge of the home-selling process. Your agent will help you negotiate with buyers so you get the most out of your home sale.

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